Based on responses from 1,200 Vietnamese consumers in HCM City and Hà Nội, researcher NIQ found that 70 per cent of consumers prioritise financial security, while 66 per cent focus on securing their future well-being.
Vietnamese customers’ rapidly changing needs and expectations and lower spending on fast moving consumer goods are the biggest challenges to FMCG producers, according to a new report released by consumer and retail research company Kantar Worldpanel.
Vietnamese customers are not loyal to retail banks, as 65–77 per cent
of surveyed people were ready to close their banking accounts and change
to another bank.
